Safe but powerful cleansing: Plant-derived surfactants deliver safe but effective high-power cleansing to break down and remove dirt + oil

Designed for damaged hair: pH-optimized formula helps prevent excess swelling of the hair cuticle during washing - which helps maintain color, improve hair health and shine, and reduce frizz

Gentle enough to use every time you cleanse: Gentle on hair AND scalp - pH-optimized formula mimics hair’s natural pH, to reduce cuticle swelling and maintain hair health, and preserve the scalp microbiome